Kim Purscell

Dual-certified Business, Social & Intercultural Etiquette Consultant, Kim Purscell has earned the highest certifications in the etiquette industry. She was trained and licensed by The Protocol School of Washington®, the leader in international protocol, cross-cultural awareness, business etiquette and image training... the first and only accredited business etiquette, protocol and communication skills school in the nation recognized by the U.S. Department of Education. Kim is also certified in children/teen etiquette from The American School of Protocol and Certified in Intercultural Intelligence with Aperian Global.  She has additional training with Protocol London, The Sydney School of Protocol (Sydney Australia), The Etiquette School of South Africa.  She is the Founder and President of Etiquette Matters LLC in Minnesota.

Prior to founding Etiquette Matters, Kim was the Executive Director for several non-profit organizations, including the Steele County chapter of the American Red Cross, United Way, and the Chamber of Commerce, as well as in Sales and Marketing management for two airlines, one in Canada, and one in the US. She studied and practiced international etiquette and protocol abroad through her travels which include Hawaii, Puerto Rico, the Virgin Islands, Bermuda, Mexico, Switzerland, Germany, Belgium, England, Nigeria, and throughout her home country of Canada.  She was the first woman elected to the Board of Directors of the London International Airshow and received the Woman of Distinction Award in 2009 by the Business and Professional Women’s Association.


Kim has provided training and consultancy services for government officials, private businesses, universities, golf and country clubs, public and private schools, and individuals seeking to “Up Their Game” and increase their professionalism and presence.


Kim started Etiquette Matters because of her passionate desire to empower individuals with enhanced interpersonal skills that builds confidence.  Etiquette and civility training enrich your life, enhances communities at large and elevates a company's reputation internally and externally.  It guides you toward a level of comfort so that you can concentrate on what’s really important in the moment – feeling good about yourself in a challenging situation, engaging in meaningful conversation, leveraging business relationships and creating a positive impression.  


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