Kim Purscell

Certified Business, Social & Intercultural Etiquette Consultant, Kim Purscell has earned the highest certifications in the etiquette industry. She was trained and licensed by The Protocol School of Washington®, the leader in international protocol, cross-cultural awareness, business etiquette and image training... the first and only accredited business etiquette, protocol and communication skills school in the nation recognized by the U.S. Department of Education. She also trained and received certification from Protocol London, and for children/teen etiquette from The American School of Protocol. She is the Founder and President of Etiquette Matters LLC in Minnesota.

Prior to founding Etiquette Matters, Kim was the Executive Director for several non-profit organizations, including the Steele County chapter of the American Red Cross, United Way, and Chamber of Commerce, as well as in Sales and Marketing management for two airlines. She studied and practiced international etiquette and protocol abroad through her travels which include Hawaii, Puerto Rico, the Virgin Islands, Bermuda, Mexico, Switzerland, Germany, Belgium, England, Nigeria, and throughout her home country of Canada.  She was the first woman elected to the Board of Directors of the London International Airshow and received the Woman of Distinction Award in 2009 by the Business and Professional Women’s Association.


Kim started Etiquette Matters because of her passionate desire to empower individuals with enhanced interpersonal skills that build confidence. Etiquette and civility training enriches your life, it guides you toward a level of comfort so that you can concentrate on what’s really important in the moment: feeling good about yourself in a challenging situation; engaging in meaningful conversation; leveraging business relationships; creating a positive impression; increase their ​executive presence and image impact; knowledge of etiquette and ​manners; improve their business and social skills; maximize their ​communication skills and leadership excellence. 


Kim has worked with:

  • Universities

  • Public and Private Schools

  • Golf and Country Clubs

  • Luxury Hotels and Dining Establishments

  • Non-profit Organizations

  • Women's Clubs

  • Pageants

  • Student Athletic Teams


Ms. Purscell’s diverse cultural life experience, her education, professional training, love of people, and a passion for civility, etiquette, and manners bring added value to her etiquette classes and seminars. She enjoys traveling, reading, decorating, healthy gourmet cooking with her husband, organic gardening, and spending time with her grandchildren Tristan and Mari, and her sweet Yorkie – Lexi.


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Phone: 507.363.1634

Email: K

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