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  • Kim Purscell

Soft Skills are Vital for Business Success

The importance of soft skills in the workplace cannot be underestimated. How you present yourself in corporate situations and how effectively you communicate with clients and colleagues is fundamental to your professional success.

Research by Harvard University, The Carnegie Foundation and the Stanford Research Institute has consistently shown that more than 85% of job success is based on so-called “soft skills”. However, many of today’s graduates are so focused on developing expertise in their chosen field that they neglect to realize the importance of skills like communication, networking and the ability to put other people at ease. At the same time, the modern education system is almost solely focused on the “hard” academic skills and technical knowledge required to pass exams. Our courses aim to redress this imbalance by equipping students with the skills and tools to confidently navigate the many situations they encounter in the workplace and make the most of any opportunities that come their way. From the grip of your handshake and the way you enter the room to networking with ease and handling yourself with poise at business lunches, we cover all aspects of modern social and business etiquette. Being able to communicate effectively with clients and colleagues both in person, over the telephone and via email will help you establish deeper and more fruitful business relationships. While academic qualifications may get you through the door, it is these softer skills that will help you land your dream job and, more importantly, keep you moving up the career ladder. Attributes such as listening, communication and respect for others are not just “nice to have” – they are vital for success in the workplace. In short, training with Etiquette Matters will give you the edge in an increasingly competitive world where your professional image can make or break your career prospects.

Kim Purscell is a licensed etiquette instructor and protocol consultant, an accomplished speaker, and experienced business executive. Ms. Purscell’s passion is to help people move upward in the workplace by improving their professional image, behavior and communication skills; and empower clients to present themselves with power, confidence, and credibility anywhere in the world. Ms. Purscell can be reached at

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